Summary: This year, a unique Valentine’s Day campaign encourages partners to show their affection through the art of cooking. Featuring the use of a Philips AirFryer and support from Terribly Tiny Tales, the initiative, led by star couple Mukti Mohan and Kunal Thakur, inspires lovebirds to craft heartfelt, homemade culinary wonders to celebrate their love.
Valentine’s Day 2024 is taking a turn towards the intimate and personal with an innovative campaign titled #MakeNotBuy. The initiative aims to inspire couples to express their love through the creation of a romantic homemade dinner. It is the antithesis of commercial gifting, suggesting that a meal made with effort and affection can have a far greater impact on a relationship than any store-bought present.
Spearheaded by Terribly Tiny Tales, a noted storytelling platform, and featuring high-profile newlyweds Mukti Mohan and Kunal Thakur, the campaign delivers a powerful message: love can be most deeply expressed through simple actions like cooking. The ad film for the campaign, which promotes the Philips AirFryer as an ideal kitchen companion, whimsically captures the joy and depth of preparing a special dish for one’s partner.
Anuj Gosalia, CEO of TTT, discussed the essence of romance that the campaign hopes to evoke, emphasizing the beauty found in crafting something with one’s own hands for their significant other. The Philips AirFryer collaboration was highlighted as a perfect match for the campaign, supporting the narrative of love fused with culinary creativity.
Pooja Baid, Chief Marketing Officer at Versuni India, commented on the alignment of the company’s values with the campaign, articulating the notion that cooking is not just about the food; it’s about the moments and memories that are created in the process. Following the success of last year’s related endeavor, this year’s campaign promises to widen its reach, enabling people to experience an extraordinary month of love with the help of Versuni’s domestic appliances.
FAQ Section Based on Article: Valentine’s Day Campaign #MakeNotBuy
What is the #MakeNotBuy campaign?
The #MakeNotBuy campaign is a Valentine’s Day 2024 initiative that encourages couples to express their love through the creation of a romantic homemade dinner, using the art of cooking as a more intimate alternative to commercial gifting.
Who is leading the #MakeNotBuy campaign?
The campaign is spearheaded by Terribly Tiny Tales, a storytelling platform, and features star couple Mukti Mohan and Kunal Thakur.
What product is being promoted through the #MakeNotBuy campaign?
The Philips AirFryer is being promoted as an ideal kitchen companion for the campaign.
What is the main message of the #MakeNotBuy campaign?
The main message is that love can be most deeply expressed through simple actions, such as cooking a special meal for one’s partner.
Who is Anuj Gosalia and what did he say about the campaign?
Anuj Gosalia is the CEO of Terribly Tiny Tales. He spoke about the essence of romance inherent in the campaign and the beauty of crafting something with one’s own hands as a sincere expression of love.
What is Pooja Baid’s role and how did she comment on the campaign?
Pooja Baid is the Chief Marketing Officer at Versuni India. She noted that the campaign aligns with the company’s values, emphasizing that cooking is about creating moments and memories, not just food.
– Terribly Tiny Tales: A notable storytelling platform involved in content creation and storytelling.
– Philips AirFryer: A home appliance product designed to fry foods using hot air with minimal oil, promoting healthier cooking options.
– CEO: Chief Executive Officer, a senior executive in charge of managing an organization.
– CMO: Chief Marketing Officer, an executive responsible for marketing activities within a company.
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